- Outbound e-mail marketing
- Testing and measuring response
- Website considerations
- Search engines, keywords, and "landing pages"
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SEO Web Development Email Marketing Portfolio
Paoli Cheese Cottage
Mmmm, grilled Wisconsin cheddar and savory sausage; this site uses many of the standard features of Netconcepts ecommerce solution.
Paoli caters to the most discerning of cheese connoisseurs, with its selection of gourmet cheese and sausage ideas.
[ database | client admin cms | SEO ]
Visit The Site: Paoli Cheese Cottage
Strategies for Customer Promotions
Business-to-Business e-Marketing — Madison, WI
Clasen Home
The Clasen Home store carries a large range of furniture and interior accessories for the home.
This is another client-maintained site (through Netconcepts tailor-made web-based client administration intranet) which enables easy updating of products, descriptions prices and images.
[ database | client admin cms | SEO ]
Visit The Site: Clasen Home
Institutional Review Boards Forum
Promotes the discussion of ethical, regulatory and policy concerns with human subjects research. The site has a is based around our integrated web and email discussion software, GravityHub.
[ database | client admin cms | SEO ]
Visit The Site: Institutional Review Boards Forum
Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
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How To Audit Your Beauty Site For Maximum Online Effectiveness
Beauty Online 2001 — San Francisco, CA
Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.
This interactive workshop will give you hands-on experience with:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs.
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InnSite Bed and Breakfast Directory
One of the leading Bed & Breakfast directories on the Net, and about the only one that provides free listings to innkeepers. Listings can actually be inputted online and are added/updated in real-time, as soon as the innkeeper hits the “submit” button! Also offers searchable archives of the rec.travel.bed+breakfast newsgroup, which we helped found. Selected by Yahoo Internet Life magazine as “Best Inn Directory”. Mentioned in an article in the Wall Street Journal.
[ database | client admin cms | SEO ]
Visit The Site: Innsite
Mining for Sales in the E-mail Minefield
E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
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Innfinder.com
Your one-stop resource for finding a Bed & Breakfast using the Internet. This meta-search engine of all major B&B directories and many of the individual B&B home pages saves you from having to go to several dozen B&B directories and conduct searches from each one.
And it provides for a much more targeted search than the general Internet-wide search engines. In other words, Innfinder is a hub to all the B&B lodging information on the Net. In all, it searches over 200,000 B&B-specific web pages across the Internet.
[ database | client admin cms | SEO ]
Visit The Site: Innfinder
Applying Project Management to a Website
A website is no different from any other project: It must be thoroughly planned and managed throughout. Anything less than 100 percent effort in building a website is a sure-fire recipe for disaster. Objectives must be defined, briefs written, milestones set, and tasks assigned.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
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Phone: (+64) 9 476-4601
infodesk@netconcepts.com